The Mahogany Speech
The big-desk-and-sailboat template, and why it's selling the wrong thing.
00:30Watch on YouTube
Transcript
TSLYou ever been in a lawyer's office and noticed they all look the same?
TSLBig wooden desk. Two leather chairs facing it. Wall full of books they haven't opened since law school. Diploma. Bar admission. Another diploma. Maybe a sailboat painting nobody asked about.
TSLIt's a template. They all bought the same template.
TSLI went a different direction. I figured if you're hiring me because of how my office looks, we both made a mistake.